How to do B2B email outreach that isn't spam
Cold email works when the data, targeting, deliverability and copy are all right, and it stays legal when you respect UK rules and honour every opt-out.
Read Insights
Notes on Shopify, growth and doing digital properly
No filler and no gated PDFs. Just what we have learned building and running Shopify stores and the software around them, written plainly and worth your time.
The Shopify SEO Foundations Most Stores Get Wrong
Shopify handles the technical basics, but the real SEO wins come from the collection pages, product copy, internal links and content it leaves entirely to you.
ReadThe Klaviyo Flows Every Shopify Store Should Have Running
Built properly and segmented, your Klaviyo flows quietly out-earn every newsletter you send.
ReadWooCommerce to Shopify Migration: What Changes and What to Protect
Moving from WooCommerce to Shopify is worth it for most stores, but only if you protect your URLs, redirects, rankings and customer data along the way.
ReadHow to speed up your Shopify store (and why slow quietly costs you sales)
Most Shopify stores are slow for the same handful of reasons, and fixing them protects both sales and search rankings.
Read Start here
Want this applied to your store, not just read?
Tell us what you are trying to fix or grow. You will get a plain answer within the hour, and a fixed quote before anything starts.