Good outreach is a data problem first
Most cold outreach fails long before anyone writes an email. It fails on the data. A list that is old, generic or bought a dozen times over will bounce, annoy people and drag your sending reputation down with it, and then even a good message never gets seen. Get the data right and everything downstream gets easier.
That is where we start. The same team that builds compliance-grade software knows how to pull data from where it lives, clean it, structure it and check it, so what you send from is accurate and genuinely targeted rather than a spreadsheet of hope.
Data scraping and extraction
If the information you need is out there but scattered, we gather it. Structured, cleaned and handed over in whatever format you actually use.
- Ecommerce and pricing: product data, competitor pricing, supplier catalogues, ready to import into Shopify or track over time.
- B2B and market data: businesses in a sector, by size, region or role, from current public sources, deduplicated and verified.
- Enrichment: take a partial list you already have and fill in the gaps, then flag the records that are not worth keeping.
We work within each source’s terms and within the law. If a job is not possible or not clean, we say so before you spend anything.
Targeted lists, not bulk ones
A small, accurate list aimed at the right people beats a giant one every time. We build to your target: the sectors, company sizes and roles that actually buy what you sell. Then we verify addresses and remove the ones that will bounce, because a clean list is what protects your ability to reach the inbox at all.
Deliverability, the part everyone skips
You can have perfect data and a sharp message and still land in spam if your sending setup is wrong. We handle the unglamorous foundations that decide whether your email arrives:
- SPF, DKIM and DMARC set up and verified on your sending domain
- Domain and inbox warm-up, so you are not cold-blasting from a standing start
- Sensible sending volumes and list hygiene to protect your reputation
- Monitoring, so a deliverability problem is caught before it costs a campaign
Outreach people actually reply to
Once the data and the plumbing are right, the message has to earn a reply. We write outreach for busy people: short, specific, obviously human, and relevant because the targeting is good. Sequences with sensible timing and follow-ups that add something rather than just "bumping this to the top of your inbox". You get the copy, the sending and the results, or we set it up and train your team to run it.
Done properly, or not at all
We are a GDPR-minded team, and we treat data and outreach the same way we treat everything else: carefully, and honestly. That means telling you when an idea is a compliance risk, keeping your sending reputation intact for the long term, and never mistaking volume for results. It is slower than blasting a bought list, and it is the only version that keeps working.
Who this is for
Founders and B2B teams who need better data or a real pipeline and are tired of junk lists and campaigns that vanish into spam. Retailers who want competitor or supplier data pulled and kept current. Anyone sitting on a data job that is eating a person’s week and should be automated instead.
Questions we get asked
Is scraping and cold B2B email actually legal in the UK?
For business-to-business email to corporate addresses, yes, within limits. UK PECR lets you email companies at their business addresses without prior consent, as long as every message identifies you and offers a clear, working opt-out that you honour. The care is around sole traders and individuals, who are treated more like consumers, and around the data itself: it has to be handled in line with UK GDPR. We build lists and campaigns to those rules, and we will tell you plainly where a plan crosses a line rather than let you find out from a regulator.
How is scraped data different from a bought list?
A bought list is usually old, generic and shared with everyone else who bought it, which is why it bounces and gets marked as spam. We build the data to your specific target: the right sectors, sizes and roles, pulled from current public sources, deduplicated, verified and enriched. A smaller, accurate list beats a huge stale one every time, on replies and on deliverability.
Can you scrape data from any website?
Usually we can extract what is publicly visible, but we work within each site’s terms and the law, and we will not touch anything behind a login you are not entitled to use or data you have no lawful basis to hold. For most jobs, product catalogues, pricing, public business directories, the answer is yes. Tell us the source and the goal and we will confirm what is possible before you commit.
Why does deliverability matter so much?
Because a brilliant campaign that lands in spam earns nothing. Mailbox providers judge you on your sending domain’s reputation, your authentication records and how recipients react. We set up SPF, DKIM and DMARC properly, warm the domain, keep volumes sensible and clean the list, so your email reaches people. It is the least glamorous part of outreach and the one that decides whether any of it works.
Do you run the campaigns or just set them up?
Either. We can run outreach end to end, the data, the copy, the sending and the follow-up, and report on what replied. Or we set the whole thing up, train your team and hand it over with the accounts in your name. Most clients start with us running it and move to running it themselves once it is working.