Heritage garden buildings retailer
A garden building is a high-consideration purchase: people compare, hesitate and come back before they buy. We built a guided buying wizard that narrows a large range down to the right few, and product comparison tools that put the differences side by side. Designed mobile-first for an audience where four in five visitors shop by phone, and tested at phone size before anyone looked at a desktop. The work continues at a day rate: a homepage redesign and ongoing conversion improvements, shaped by what the analytics show each month.